A gathering of
artists, techies &
sociologists.
Building movements
Our collective is made up of three initiatives; The Art of Afrika Fellowship, The Sociology of Design, and The Craft of Art Gallery . These three branches of our organisation support our core goal of simplifying the complex.
The Sociology of Design is the intellectual heartbeat and research engine of our collective.
This newsletter is part manifesto, part inquiry. We’re here to challenge the canon, spotlight radical thinkers, and dream louder about what African design could be. This isn’t just about aesthetics or tech — it’s about power. Operating at the critical intersection of social theory, emerging technology, and visual culture, the publication dissects how the tools, interfaces, and systems we build inevitably shape human behaviour and societal structures. We move beyond the surface level of user experience to interrogate who technology serves, who it excludes, and how algorithmic biases impact the African continent.
Deep dives into AI representation, data justice, and the geopolitical power dynamics of global tech in Africa.
Canon challenging essays spotlighting indigenous design methodologies, and radical thinkers who have been sidelined by Eurocentric design history.
Thought-provoking explorations of how human-centred design can be weaponised for social impact, community empowerment, and true ubuntu.
Stories of burnout, joy, and navigating the art and design industry. This will give insights into the humanity of the Art of Afrika Collective Community
Subscribe and follow along on (@Sociology of Design)
About 15 years ago, I was telling my parents that I was going to go to art school to become an artist. Their natural imagination was not optimistic at all, which was understandable at the time. My best explanation was that I would draw the funnies in the newspapers...
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I will write this piece as if I had a great epiphany that made me decide to rest and take things easy. No, that is not what happened; there were doctors, therapists, friends and colleagues who told me that I needed to take a break...
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Whether you are looking to research a community impact initiative, design a culturally resonant digital product, or infuse your strategy with deep sociological insight, the Art of Afrika Collective is here to help you.